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As a necessary equipment for product identification, laser marking machine plays an important role in food production and packaging. Nowadays, with the increasingly development of the Internet, marking technology is also getting better and better. The printed bar codes are uniform, while the marked bar codes can be marked into variable data.
The two-dimensional code outside the product packaging is also called two-dimensional bar code. The common two-dimensional code is QR code, which is a very popular coding method on mobile devices in recent years. The intelligent marketing function of QR code will bring huge opportunities for enterprises.
By scanning the QR code anti-counterfeiting logo on the product packaging, consumers can log in to the enterprise page on the smart marketing platform to learn more information about products and corporate, which consumers can communicate instantly, and express personal needs. They can also enter the verification code and mobile phone number on the product packaging to get consumer reward points or random lottery given by the manufacturer. And after that, the enterprise will establish a communication channel with consumers, which is equivalent to the development of consumer membership by the enterprise.
Intelligent marketing enterprises will collect user information at the back-end, and use big data analysis to understand consumer preferences, so as to improving and developing new products, and pushing product information to accurately guide consumers into online or physical stores, thus forming a closed marketing cycle. That will improve the accuracy of the enterprise’s market judgment greatly.
Through the bulk push of information, the accuracy of brand communication positioning can be improved, while greatly reducing the communication cost. It is foreseeable that with the development of the market, QR code will provide products with new marketing channels of a wider coverage because of its unique advantages of precision, efficiency and low cost, which will help enterprises break through online and offline marketing barriers and easily achieve the combination of online and offline. Enterprises can also implement QR codes in various media to promote their business optimization to achieve marketing and management purposes.
For laser marking machine, there is no need to clean the nozzles and often replace consumable parts, which can greatly save operating costs. Besides, it has a fast marking speed and a wide range of applications. It can be marked with high-quality marks on the surface of a variety of materials, which can prevent the production date from being tampered with. And it adopts the principle of laser, which will not pollute the environment during operation. Although laser marking machines are more expensive. However, at this stage, laser marking machines have been increasingly popularized in the pharmaceutical, food, skin care products and other manufacturing industries to further protect the information content of the products and ensure the rights and interests of customers.